How to Price Your Coaching Packages for Maximum Profit and Client Satisfaction
Setting the right price for your coaching packages is crucial for attracting the right clients and ensuring your business remains profitable. Many coaches struggle with pricing—some undercharge and attract low-commitment clients, while others overprice without properly communicating their value. This guide walks you through the psychology of pricing, key factors to consider, different pricing models, and step-by-step strategies for setting and refining your rates. Whether you're a new coach or looking to increase your prices, you'll learn how to position your services effectively, overcome objections, and build a pricing strategy that reflects the true value of your coaching.