The Starr Codd blog

Marketing, systems and sales that get you clients

Plain-English playbooks for coaches, experts and service businesses who want a steady flow of clients without the chaos.

How to Write a Sales Page That Converts

How to Write a Sales Page That Converts

How to Write a Sales Page That ConvertsStarr Codd
Published on: 12/11/2026

How to write a sales page for your coaching offer, section by section, in plain language that helps the right person say yes with confidence.

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How to Get Testimonials From Happy Clients

How to Get Testimonials From Happy Clients

How to Get Testimonials From Happy ClientsStarr Codd
Published on: 11/11/2026

How to get testimonials from happy clients without feeling awkward. When to ask, what to ask and how to automate the request so it always happens.

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How to Package Your Expertise Into a Signature Offer

How to Package Your Expertise Into a Signature Offer

How to Package Your Expertise Into a Signature OfferStarr Codd
Published on: 07/11/2026

How to package your expertise into a signature offer. Name the result, map the steps, choose the format and price it so clients understand it fast.

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Email Marketing for Coaches With a Simple Weekly Plan

Email Marketing for Coaches With a Simple Weekly Plan

Email Marketing for Coaches With a Simple Weekly PlanStarr Codd
Published on: 06/11/2026

Email marketing for coaches with a simple weekly plan. What to send, how often, what to write about and how to turn readers into clients.

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