How to Get Testimonials From Happy Clients
A quick note: She Has Clients is my company. When I mention it below, I am recommending my own platform.
Your clients love working with you. They tell you in DMs, on calls and in sweet little voice notes.
But your website still has two testimonials from three years ago.
Most coaches do not lack happy clients. They lack a habit of asking.
Here is how to get testimonials consistently, what to ask so the answers are useful, and how to set it up so the request goes out without you remembering.
To get testimonials, ask right after a client hits a win, make it easy with three or four specific questions, offer a quick format like a short form or voice note, and follow up once if they forget. Build the request into your client process so it happens every time, then ask permission before sharing their words publicly.
Why testimonials matter so much
People trust other clients more than they trust your sales page. A specific story from someone like them answers the question every prospect has: will this work for me?
Good testimonials also make sales calls easier, because prospects arrive already believing change is possible.
What you need before you start
- A list of current and past clients who got results
- Three or four questions to ask
- A simple form for them to fill out
- Automation to send the request at the right time, like the workflows in She Has Clients
How to get testimonials in 5 steps
- Ask at the right moment
- Ask specific questions
- Make it easy
- Follow up once
- Get permission and share
1. Ask at the right moment
The best time is right after a win. She landed a client, hit a goal or told you something kind on a call. Ask while the feeling is fresh.
2. Ask specific questions
"Can you write a testimonial?" gets vague answers. Specific questions get stories. See the list below.
3. Make it easy
Offer a short form, a reply by email or a quick voice note. The less effort it takes, the more people respond.
Want the request to go out automatically when a client reaches a milestone? You can set it up in She Has Clients and try it for 14 days for $1.
4. Follow up once
People are busy, not unwilling. A friendly reminder a few days later gets many more responses.
5. Get permission and share
Confirm she is happy for you to use her name, photo and words. Then add it to your website, sales page and social posts.
The trap: editing testimonials to sound better. Use real words. Real stories, even imperfect ones, build more trust.
Questions that get useful testimonials
| Question | Why it works |
|---|---|
| What was going on before we worked together? | Shows the starting point prospects relate to |
| What made you decide to start? | Answers common hesitations |
| What changed for you? | Shows the result in her words |
| Who would you recommend this to? | Helps the right people see themselves |
What this looks like for a fitness coach
Here is an example of a testimonial process. It is an illustration, not a client result.
- A fitness coach tags clients in her pipeline when they complete week eight of her program
- That tag sends a short email with four questions and an option to reply by voice note
- If there is no reply in four days, a friendly reminder goes out
- She confirms permission, then adds new testimonials to her sales page each month
The request happens every time, without her remembering. To build the same automation, start your $1 trial of She Has Clients.
Video testimonials
Video is powerful because people see a real face and hear real emotion. Ask clients who are comfortable on camera to record a one minute clip on their phone answering two questions. Keep it simple and natural rather than polished.
If a client is shy on camera, a voice note paired with her photo works well too. The goal is real words from a real person.
Where to use your testimonials
Put your strongest story near the top of your sales page and another right before the checkout button. Add a few to your home page and booking page, where people are deciding whether to reach out. Share one on social media each week, and include a short quote in your welcome emails. The same story can work hard in many places.
Common testimonial mistakes
- Asking too late. Ask right after a win.
- Vague questions. Specific questions get specific stories.
- Making it hard. Offer short, easy formats.
- Never sharing them. Put testimonials where prospects decide.
Frequently asked questions
How do I ask a client for a testimonial?
Ask right after a win, while she is excited. Send three or four specific questions about where she started, what changed and who she would recommend you to. Offer an easy format like a short form or voice note, follow up once if needed and confirm permission before sharing her words.
When is the best time to ask for a testimonial?
The best time is right after a client reaches a milestone or tells you something positive. Her excitement is high and the details are fresh. Many coaches also ask at the end of a program. Building the request into your process makes sure it happens every time.
Can I automate testimonial requests?
Yes. You can send a request automatically when a client reaches a stage or milestone, with a reminder if she does not respond. She Has Clients includes workflows that handle this, and you can try it for 14 days for $1 to set up your own request.
What makes a good testimonial?
A good testimonial is specific. It describes the starting point, the decision to start, what changed and who it is for, in the client's own words. Real names and photos add trust. A short, honest story beats a long paragraph of general praise every time.
Can I edit a client testimonial?
You can trim for length or fix obvious typos, but keep the meaning and words true to what she said. Never add claims or results she did not share. If you shorten it significantly, send her the edited version and confirm she is happy with it before publishing.
Ready to collect testimonials on autopilot?
You now have the timing, the questions and the process to get real stories from happy clients.
She Has Clients gives you forms, automations, email and a pipeline in one login. Try everything for 14 days for $1, then it is $97 a month.
Cancel anytime during the trial. Want help using testimonials in your marketing? The Business Growth Lab has weekly live calls with me.
About Starr Codd
Starr Codd built Baby Doll Luxury Hair into a seven figure brand and founded She Has Clients, the all-in-one platform for women who mean business. She coaches entrepreneurs on marketing, systems and sales through the Business Growth Lab. More about Starr.
